'kini:30 strives to empower swimwear designs to celebrate women's uniqueness with premium quality to ensure a comfortable and confident fit.
'kini:30 Swimwear is a start up ecommerence business founded by two sisters. As Head of Design / Lead Photographer, I worked with the founders to create the brand, logo, design of first collection and produced creative content.
The name ‘kini:30’ orginated from the idea of ‘beer30’ but with bi(kinis) instead!
The tagline is “the time you set aside {daily} for YOU.” The representation of you while wearing swimwear.
The design preference for the logo was elegant, simple & sharp.
The business used a minimalist theme on Shopify. With brand direction I paired the typography and warm natural color palette to create the visual appeal of the brand.
The first collection called Basic Babes is based off of two colors which is sage and brown. ‘kini:30 wanted the first collection to match the brand giving attributes of natural and simple.
As lead photographer the vibe of the photoshoot was natural, sharp, light & airy, while keeping the products the same color.
The First Collection - basic babes
First Collection - Basic Babes
